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What Happens After You Launch? (Hint: It’s Not All Sales & Sunshine)

July 28, 2025

You start a business. You put it out into the world. And then… what? Here’s what it actually felt like on the other side of launching Azulike.

There’s this moment right after you launch where you expect something dramatic to happen.

Orders flying in. Notifications pinging. Messages flooding your inbox with, “This is amazing!”

But for us — that moment was… really quiet.

We had launched. We had done the hard part, so we thought. But suddenly we were in unfamiliar territory: the after. And it came with a whole new set of questions.

The Energy Dip Is Real

After months of dreaming, building, sourcing, photographing, writing, editing, uploading… the adrenaline wears off.

We weren’t sure what to do anymore. We had no plan for week 2, let alone month 3. That’s when the self-doubt crept in.

Was this a mistake?
Why isn’t anyone buying?
What are we missing?

The Real Work Begins After You Launch

We thought launch day was the finish line — but it was actually the starting line.

That’s when we had to:

  • Keep showing up online when no one was engaging

  • Start learning how to talk about our work over and over again without feeling awkward

  • Rethink our pricing, shipping, and messaging

  • Keep reminding ourselves why we started

No one prepares you for that part. But it’s where the business really starts to take shape.

The Small Moments Matter Most

The big wave of “overnight success” never came. What did come were quiet signs that we were on the right path:

  • A thoughtful message from a stranger who connected with our story

  • A repeat customer

  • A moment where we saw an artisan’s work displayed in someone’s home

Those were the wins that kept us going. Still do.

If You’re in the Middle Right Now…

You’re not doing it wrong. You’re building something real. And real things take time.

Keep showing up. Keep refining. Keep grounding yourself in the why — because that’s what will carry you when the applause is quiet and the algorithm is not in your favor.

This part isn’t glamorous. But it’s where your roots grow.

In our next post, we’ll be pulling back the curtain even more — talking about the actual costs behind artisan goods, and why pricing with integrity is one of the hardest but most important things we’ve learned.

Thanks for walking this road with us — even through the quiet parts.

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From Us to You: What We’d Share If You’re Starting Out

From Us to You: What We’d Share If You’re Starting Out

July 24, 2025

We’re not experts. But we’re a little further down the road and we’ve learned some things we wish someone had told us sooner.

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7 Questions We’d Ask Ourselves If We Were Starting Over

7 Questions We’d Ask Ourselves If We Were Starting Over

July 14, 2025

We still believe in what we’re doing. But if we could go back and ask ourselves a few hard questions first…

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The Gatekeeping Is Real, Why We’re Choosing Transparency

The Gatekeeping Is Real, Why We’re Choosing Transparency

July 07, 2025

When we first decided to start Azulike, we had to figure most things out the hard way. So we’re choosing to share our experience..

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Working Too Fast, Too Soon: Our First Real Mistake

Working Too Fast, Too Soon: Our First Real Mistake

June 30, 2025

We were excited, ambitious and a little too eager to “look legit.”

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From Shipping Container to Online Store: How We Started Selling Azulike

From Shipping Container to Online Store: How We Started Selling Azulike

June 23, 2025

It didn’t begin with a perfect brand (we actually didn't even have a name yet) or a viral launch. It started with a few handmade pieces, a dream, and a clunky Squarespace site.

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What No One Tells You About Working With Artisans

What No One Tells You About Working With Artisans

June 16, 2025

There’s no price tag for the kind of craftsmanship we work with...

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Our First Buying Trip to Morocco

Our First Buying Trip to Morocco

June 09, 2025

**we didn’t have a warehouse, a shipping partner, or a clue what we were doing. But we went anyway...

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Starting Before You’re Ready: How We Got Into a Moroccan Decor Business Without a Big Plan

Starting Before You’re Ready: How We Got Into a Moroccan Decor Business Without a Big Plan

June 02, 2025

When we started Azulike, we weren’t backed by investors or business degrees...

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Layering Moroccan Fabric: Elevate Your Decor with Rugs, Poufs and Cushions

Layering Moroccan Fabric: Elevate Your Decor with Rugs, Poufs and Cushions

May 29, 2024

So, you’ve fallen in love with the eclectic charm of Moroccan fabric, with its vibrant colors, unique patterns, and exotic flair...

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moroccan home decor. moroccan throw pillows

Tips on Incorporating Moroccan Home Decor into Your Living Space

May 03, 2024

In today's fast paced world, we often find solace in the comfort of our homes, seeking spaces that reflect our personalities and offer a safe getaway from the hustle of daily life...

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Choosing the Perfect Moroccan Throw Rug for Your Space

Choosing the Perfect Moroccan Throw Rug for Your Space

April 15, 2024

Are you looking to add a touch of Moroccan charm and warmth to your living space?...

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