Blog

How We Found Our First Partners (and What We Look for Now)
We didn’t find our first partners through a directory or trade show. We found them by getting lost in Marrakech.. Read more...
What Makes Tamegroute Pottery so Unique?
What Makes Tamegroute Pottery so Unique?
It’s earthy, imperfect and unmistakably Moroccan, even with so many incredible forms of pottery globally... Read more...
Behind the Price Tag: What It Really Costs to Build a Brand Like Azulike
Behind the Price Tag: What It Really Costs to Build a Brand Like Azulike
We believe in transparency. So let’s talk about what you’re really paying for when you buy from AzulikE - and why it matters... Read more...
What Happens After You Launch? (It’s Not All Sales & Sunshine)
What Happens After You Launch? (It’s Not All Sales & Sunshine)
You start a business and put it out into the world. And then… what? Here’s what it actually felt like on the other side of launching Azulike... Read more...
From Us to You: What We’d Share If You’re Starting Out
From Us to You: What We’d Share If You’re Starting Out
We’re not experts. But we’re a little further down the road and we’ve learned some things we wish someone had told us sooner. Read more...
7 Questions We’d Ask Ourselves If We Were Starting Over
7 Questions We’d Ask Ourselves If We Were Starting Over
We still believe in what we’re doing. But if we could go back and ask ourselves a few hard questions first… Read more...
The Gatekeeping Is Real, Why We’re Choosing Transparency
The Gatekeeping Is Real, Why We’re Choosing Transparency
When we first decided to start Azulike, we had to figure most things out the hard way. So we’re choosing to share our experience.. Read more...
Working Too Fast, Too Soon: Our First Real Mistake
Working Too Fast, Too Soon: Our First Real Mistake
We were excited, ambitious and a little too eager to “look legit.” Read more...
From Shipping Container to Online Store: How We Started Selling Azulike
From Shipping Container to Online Store: How We Started Selling Azulike
It didn’t begin with a perfect brand (we actually didn't even have a name yet) or a viral launch. It started with a few handmade pieces, a dream, and a... Read more...
What No One Tells You About Working With Artisans
What No One Tells You About Working With Artisans
There’s no price tag for the kind of craftsmanship we work with... Read more...
Our First Buying Trip to Morocco
Our First Buying Trip to Morocco
**we didn’t have a warehouse, a shipping partner, or a clue what we were doing. But we went anyway... Read more...
Starting Before You’re Ready: How We Got Into a Moroccan Decor Business Without a Big Plan
Starting Before You’re Ready: How We Got Into a Moroccan Decor Business Without a Big Plan
When we started Azulike, we weren’t backed by investors or business degrees... Read more...