Blog
What Happens After You Launch? (It’s Not All Sales & Sunshine)
You start a business and put it out into the world. And then… what? Here’s what it actually felt like on the other side of launching Azulike...
From Us to You: What We’d Share If You’re Starting Out
We’re not experts. But we’re a little further down the road and we’ve learned some things we wish someone had told us sooner.
7 Questions We’d Ask Ourselves If We Were Starting Over
We still believe in what we’re doing. But if we could go back and ask ourselves a few hard questions first…
The Gatekeeping Is Real, Why We’re Choosing Transparency
When we first decided to start Azulike, we had to figure most things out the hard way. So we’re choosing to share our experience..
Working Too Fast, Too Soon: Our First Real Mistake
We were excited, ambitious and a little too eager to “look legit.”
From Shipping Container to Online Store: How We Started Selling Azulike
It didn’t begin with a perfect brand (we actually didn't even have a name yet) or a viral launch. It started with a few handmade pieces, a dream, and a clunky Squarespace site.
What No One Tells You About Working With Artisans
There’s no price tag for the kind of craftsmanship we work with...
Our First Buying Trip to Morocco
**we didn’t have a warehouse, a shipping partner, or a clue what we were doing. But we went anyway...
Starting Before You’re Ready: How We Got Into a Moroccan Decor Business Without a Big Plan
When we started Azulike, we weren’t backed by investors or business degrees...
Layering Moroccan Fabric: Elevate Your Decor with Rugs, Poufs and Cushions
Tips on Incorporating Moroccan Home Decor into Your Living Space
